We are made of dreams
If you are like me, I’m sure you love to have a passive income source that allows you to pay for trips, dinners, clothes and put some money aside for savings.
In August 2007 my dream was to get a job in my new country (I had just moved to Canada). I had been an Organizational Development manager in Mexico and I was happy I got an entry level job in Customer Service.
In August 2010 my dream was to get a masters degree.
In August 20212 my dream was to find a job that better aligned to my calling. Then I lost my job and everything changed. I knocked countless of doors.
In August 2013 my dream was to get out of unemployment.
In August 2014 my dream was to get out depression, not apply for bankruptcy and make it to another day.
In August 2015 I have had to move and start all over again in a different province.
In August 2016 my dream was to pay a massive amount of debt. It took me 3 years to do so.
In August 2019, my dream was to find something I could do that would give me additional money to save and invest.
Then, as you can imagine, 2020 and 2021 was a blur. On top of the pandemic, I had lost my godmother, my father and my mentor, and I was still depressed
Now, in August 2024 my dream is to buy a house (almost there) and travel the world.
Before 2020, I wouldn’t have dreamed of savings or trying to have investments. I just wanted to make it to the end of the month.
How did things change
What happened from 2020 to 2024:
1. I moved to another city and got a job in my field. I started talking about how to plan to meet your personal goals. I created I course that I offered for free at my job. I put together a few slides.
2. Then, I talked about it on Facebook, I found someone who was interested and willing to pay. I purchased Zoom.
3. I created a community of goal-setting and accountability, I started it for free, charging only for people who missed a class (it was an hour long session, over 4 Saturdays). I didn’t have a system, just got people on Zoom, and ask them for a direct deposit.
4. Then, I launched my first online course with the few slides that I had, and the experience of people – and it was/is not an MLM – just me, sitting in front of Zoom and teaching people what I had learned previously in my career. Then, I repeated it 9 more times (2 per year).
After holding space for a group of people who wanted to stop procrastinating, I discovered that I love taking consistent action and that I needed a bit of direction before.
How I started?
I had previously taken some courses on how to create online business, I had facilitated perhaps 3 courses on my own, and I had done some coaching on the side. But the most important work I did was on my mindset.
Over those two years (2013 to 2015) that I was looking for a job, I had to manage multiple priorities: take care of my family, apply to every single job (more than 200) that I thought I had a chance to get, reinvent myself, develop new skills, find a new career, put myself out there as a consultant, and most importantly, deal with my depression. Losing your job is tough at any time, but as an immigrant who thought that things were finally getting better, it was a hard blow. You can read more of my story here.
In 2012 I had the opportunity to learn about digital content and online businesses, and as a way to cope with unemployment, I started offering my services as a digital strategist and social media manager. I did this for a couple of years (although that new role didn’t have much to do with my career). Later, when I got a job in my field again (2017), I decided to create a digital academy and help other people who were struggling with these challenging times. I offered free courses for people and would charge a small fee to people who missed the sessions.
In 2020 I called this community Kaironauts (Kairós meaning an undefined time, but also the right time, Nauts – as in navigators), as we were navigating this crucial time, which is also an uncertain one. I created this brand with my husband’s help, and started offering more courses related to career reinvention, goal setting and content creation. Now, I help Kaironauts to create an additional source of income, preferably a passive source, or one that requires a minimum of time. I understand intimately people’s fears about starting from scratch, about getting into a new career, and about losing a job.
Time is our most precious resource, and that’s why many people struggle to build a business like this. I currently work full time as change consultant and I dedicate about 3 hours a week (half of the time goes into promotion and the other half to the creation of new content, such as courses, workbooks, templates, and more) to maintain and grow my community of Kaironauts, and do things I find interesting, such as creating other products, such as books and designs for tshirts that I also sell, of course. These low content books take less than 2 hours, to create and publish.
Now, I just came back from a week in Las Vegas, as I have paid off my debt and I have a steady salary, plus an additional income that allows me to enjoy life more. This is what I want for you. Why? Because I’m convinced that people can live happier and more fulfilling lives and that changes the world.
So, what is this offer about?
If you, like me, want to create a passive income you have to invest time and effort, and you may be discouraged as it is not an easy process.
After creating my online academy from scratch, piecing together great content from some teachers like Marie Forleo, Jeff Walker and others, as well as some free content about funnels, marketing and more, my online academy started working. But it took me at least a year to realize that I had to create something that would allow me to better invest my time and that I needed to put systems in place to automate my process. My husband has used the same principles that have allowed me to create over 25 courses and products as a side gig, and we are delighted with the results.
Why does it matter to you?
If you want to discover how to use digital content to create a passive income source that can give you the financial freedom you want, this is it. You may, like me, spend less than 2 hours creating a low content book, or a few hours a week creating an online course, or creating an audience over a span of few months, and then discover what is the unique content you have to offer.
But, why do I ask for your email?
The most important reason is because I want to connect with you and you will benefit from connecting with me. Even if you don’t read my emails often, just seeing a familiar face among your dozens of emails that reminds you of your dreams and shares what to do to get out of the rat race, will help you. I’m not writing consistently, as I’m mostly focused on the Spanish community, but I will start soon, I promise.
Now, if you do read my emails, which in 20205 most likely will be monthly, you will benefit from learning what I have learned and what I think about creating passive income. Thanks to my employer, many Fortune 100 companies pay me to give them advice, and you will get it for free. So, let me share what I have learned.