Online Workshop

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It's all about freedom: Create and sell your
digital content

Your experience has value.

The knowledge you’ve built through work, study, and life is unique. It is an asset.

Many people believe teaching belongs in corporate training rooms and they forget we are in a knowledge economy.

Clarity is currency. Expertise is leverage.

If you understand a subject deeply or if you’ve solved a problem others still face, you have something marketable.

This course shows you how to structure your knowledge into refined digital programs.
How to build an audience with intention.
How to position yourself as an authority.

No overwhelm. No theatrics.

One focused hour a day.
Less than two months from idea to launch.

This is the framework I used to build and scale my own course portfolio while working full-time and raising a family.

Since 2020, I’ve created and sold nearly 30 courses built in my free time, without sacrificing travel, friendships, or family time.

You don’t need more time. You need direction.

When expertise is structured properly, it creates freedom, financially and professionally.

What is Kartography?

What do maps have to do with digital content? Why don’t I give you a recipe to follow step by step?

Because unless you have 10+ years of experience teaching courses, or 5+ years using social media and online communities, you’re starting from a different place than I am.

Because my goal is surely different from yours. Because I want you to have the tools to draw your maps over and over again according to your needs. Because by learning to create your maps, you will learn to overcome obstacles and navigate on your own.

Create your financial freedom with a really low investment:
-With free platforms
-With a minimal time investment
-Without needing help from someone else
-To take advantage of and highlight your capabilities
-With multiple growth opportunities

Learn to create content that turns attention into trust, and trust into sales.

For your convenience, each module is organized into lessons so you can learn at your own pace.

Module 1 - Planning

Select the right topics, media, and platforms to reach your customer
Create a plan to help your customer achieve their goal
Align your capabilities with your customer’s needs to position yourself as an expert
Determine and plan the activities necessary to create and promote your content

Module 2 - Execution

How to execute your content plan and design
Create a roadmap to go from idea to business
What you need to know about programs and platforms to capitalize on your content (ChatGPT, blog, podcasts, Youtube, Facebook, Instagram and Linkedin)

Module 3 - Promotion

Apply marketing principles to position your content
How to create attractive offers to build a mailing list and the best systems to manage them
Essential branding elements

Modulo 4 - Selling

Apply sales fundamentals to create a sales funnel and convert clients
Create selling pages, learn how to launch your offers and the back end requirements for selling with your website

How does this bootcamp work?

This is a 100% digital course that you can take anywhere and at your own time. There are a total of more than 9 hours of digital lessons. It also includes membership in a private community to support us. You will always have access to the recorded modules and additional material on our platform.

How will it help me?

This course is unique in the market as it combines processes, technology, marketing and coaching. All thanks to my experience as a consultant in change management. It’s everything you need to know to achieve your financial independence. You just need to have an idea of what you want to talk about. You don’t need to have your website, company, logo or anything else.

You will learn at your own pace and implement your activities according to the time you can dedicate to it. This course includes more than 9 hours of digital material, as well as 2 hours per month from June to November to answer questions.

In addition to the digital content you will also receive these bonuses:
1- Find Your Ideal Client: Preparatory guide to identify your niche, your client, understand the problems they have and validate the potential of your content, in order to create an irresistible offer. This guide is the complement to the Create Irresistible Content challenge and will make your process of finding your client easier.
2- Technology Map: List of useful platforms and tools for content management and promotion, to grow your systems at the same time as your business.
3- Website components: List of pages and key elements that your website must have to convert your clients.
4-Digital content planner To make your marketing process easier, we will give you an editorial calendar format that will allow you to focus on your client and create content more easily.
5 - Audio activation - Change Your mindset

6 - Plus 3 months of a community support based on Telegram

Take advantage of this unique opportunity with this first group of Founders and receive a 30 min coaching session as a founding member of this program.

You will receive a 100% refund of your payment if you decide to cancel during the first 14 days after registration.

Benefits of being part of my community of Kartographers

1. You will learn how to create an effective content plan

In my online course, you will learn how to create a content plan that allows you to offer valuable information to your followers in a consistent and engaging way, in order to achieve your digital business goals. You will also learn how a digital business works, which will allow you to apply this knowledge to any type of business.

2. You will discover the best digital marketing strategies

The digital world is constantly changing and in my course you will learn the latest trends in digital marketing and how to apply them to your business to increase your followers, engagement and conversions.

3. You will know the essential tools

Whether you’re a beginner or have some experience in the digital world, in my course I’ll teach you how to use the essential tools for content creation, image editing, post scheduling, and more. You’ll even learn how to use GPT Chat to make your job easier.

4. Accederás a una comunidad de personas como tú

4. You will access a community of people like you

5. You will have constant support

I will make sure to offer the constant support you need to start your journey in the digital world with confidence and security. If you have any questions or need guidance, I will always be available to help you.

Don't hesitate any longer. This group of founders will receive special attention as we want to have more success stories. This is the best time to join!

Hello! I'm Marcela Urteaga

I am passionate about helping people reinvent themselves and helping them create a successful life.

More about me:

-I have designed over 100 courses and facilitated over 500 learning sessions -23 years of experience designing and facilitating corporate workshops -10 years facilitating online sessions -19 years of experience as an executive and career coach -13 years of experience in social media -Multiple certifications in digital business, program launching, design thinking, and more

What the pilot group participants have said

Your course gave me the clarity and the drive to make a transformation with Lunae, with myself and with this project that is my passion.

Tania Borja

My course wasn't getting the response I expected. The Kartography course helped me map the entire process, from my avatar to the final customer experience. Kartography helped me see the new route I had to follow, and with it I have quadrupled my subscribers.

Héctor Cadena

I went from inspiration to action. The way I was guided gave me a lot of insight into the message I want to convey. It gave me the opportunity to see how to improve this dream, how to make it more efficient.

Rosiris Fernandez - Asesoría de marca